Enhancing Your Website’s Credibility: The Importance of Policy Pages
When a new visitor lands on your website, they make a split-second judgment about your site’s credibility. Elements such as design, pricing, freshness, and customer reviews play a crucial role in forming this first impression. However, one often overlooked aspect of website credibility is the appearance and content of your policy pages. Key Policy Pages to Consider Your […]
The Importance of Brand Recognition
There is no question that creating an identifiable brand is key to a business’s success. The more easily potential and current customers can recognize your business and understand what it offers them, the more successful your company will be. High levels of brand awareness and recognition ensure that your brand is the first to come […]
Targeting Your Local Audience
A successful company knows their brand inside and out. They know their value proposition and their target markets and offer products and services those markets demand. But that is all for naught if no one outside the company has ever heard of them. Remember the concept of ‘think global, act local’? Your brand should be […]
Using Humanization to Boost Sales and Customer Relationships
In today’s cutthroat business world, companies are constantly vying for their customers’ attention. This is even more challenging in the eCommerce space, where just about anyone can set up shop and it’s even harder to set a brand apart. To distinguish themselves from the competition, brands must go above and beyond to create personal connections […]
Humanizing Your Brand
In today’s competitive marketplace, it is crucial for all enterprises to prioritize forging meaningful connections with customers and prospects by personalizing interactions. Humanizing your brand serves two main goals in your business: it is what initially engages potential customers, and it is also what retains them. You need to win relationships if you want to […]
Mapping the Customer Journey to Maximize Sales
In order to create the best possible experience for every customer, it’s important to gain a thorough understanding of the path they take before, during, and after the purchase of a product or service on your website. This is known as the customer journey. By mapping out the customer journey, you’ll have a visual representation […]
The 80/20 Rule: A Key Marketing Strategy to Grow Your Audience
Building out your audience is essential for small businesses to succeed. But how? One useful method is applying the 80/20 rule to your marketing efforts. What IS the 80/20 Rule? The 80/20 rule (also known as the Pareto Principle) is all about identifying your best business assets and practices and using them effectively to maximize […]
Social Media Opens Your Store to Everyone
You’ve built a beautiful ecommerce site ready to deliver high-quality goods and excellent service to…who? You’ve thrown open the doors, but no one is coming through. Where is everybody? The fact is, in 2023 you can’t expect customers to just come to your online store. You have to go to them and meet them where […]
How To Use Video To Engage and Convert
Why Use Video? Video is a powerful tool for businesses for multiple reasons. For starters, consumers are more drawn to visuals as they are more eye-catching and easily digestible. With many people buying items online, having video functions and features is a recommended strategy to attract new customers. Here are some methods in which video […]
The Benefits of Chatbots: Improving The Online Shopping Experience
What are Chatbots? Chatbots are software applications that are utilized for when someone cannot reach an in-person representative and customer service is provided through a computer program. Chatbots serve several purposes and are popular for addressing customer needs at that time. In the e-commerce field, they are becoming a tool to connect consumers with products […]