Power from Knowledge: Site Search Analytics
Information is power. Search boxes can help your customers navigate your site, find what they want, and purchase it quickly. Not only does it help the user find what they’re looking for, but it can also help narrow down what you want to show them, as you are able to segment your products to cater […]
Sustainable Business Model Integration- Where to Begin?
More people are choosing to go green. This is evident from the hybrid and electric cars more readily available, the amount of solar energy being harnessed across the country, and by people’s likelihood to choose a sustainable business partnership over one that does not promote environmentally conscious practices. How can you show your customers that […]
Customer Spotlight: Roby Supply
Working with Roby Supply Roby Supply is a distributor of janitorial supplies in Dayton, Ohio. Their mission is to always strive for excellence in customer satisfaction and delivery. Roby was stsarted in the 1990s and is certified by Veterans Affairs as a Service-Disabled Veteran-Owned Small Business (SDVOSB), HubZone certified, National Veteran Business Development Council (NVBDC), […]
Establish the Human Connection
Many consumers turn away from businesses when they feel their needs aren’t being addressed. Personalization is a key factor in supporting customer relationships. Understanding consumer data trends can allow you to reach out directly to the customer as well. Strategies that can maximize connection include recommendations curated on their search history, relevant discounts on products […]
How To Use Video To Engage and Convert
Why Use Video? Video is a powerful tool for businesses for multiple reasons. For starters, consumers are more drawn to visuals as they are more eye-catching and easily digestible. With many people buying items online, having video functions and features is a recommended strategy to attract new customers. Here are some methods in which video […]
Encrypting Payment Information
When purchasing something online or logging into a new site, having your payment information available leaves you susceptible to fraud. Incorporating seller protection is a strong step towards protecting the personal information of your costumers. Systems such as Paypal Express Checkout handles data protection of credit card information. With 7cart sites, credit card information is […]
Logicblock Partner Spotlight: Fortune Web Marketing
Introducing Fortune Web Marketing At Logicblock, we pride ourselves on the ease and flexibility of our website’s systems and integrations thanks to strong partnerships, specifically our partnership with boutique marketing firm, Fortune Web Marketing, which began in 2012. They provide both us and our customers with marketing strategies that benefit all teams involved, ensuring seamless […]
The Benefits of Chatbots: Improving The Online Shopping Experience
What are Chatbots? Chatbots are software applications that are utilized for when someone cannot reach an in-person representative and customer service is provided through a computer program. Chatbots serve several purposes and are popular for addressing customer needs at that time. In the e-commerce field, they are becoming a tool to connect consumers with products […]
How To Combat Shipping Challenges
Experiencing Shipping Challenges When operating an e-commerce business, shipping issues can upend you greatly. Delayed orders can result in frustrated customers, a lack of efficiency, and hinder your bottom line. In an era where online shopping is the norm, planning ahead for shipping challenges is essential. Taking advantage of these methods will ensure you are […]
The eCommerce Holiday 2021 Season
With the 2021 Holiday Season swiftly approaching, many eCommerce clients are wondering how to monetize the growth we’ve seen across the board from the last 20 months. US Holiday sales are expected to grow 8.5-10.5% in 2021, accelerating the normal 4.4% growth we’ve seen around the holidays in previous years. All despite supply chain issues, […]