6 Ways Online Retailers Can Compete With Amazon
How Can Your Site Compete With Amazon? There are a couple of ways you can try and gain business over large eMarketplaces like Amazon. Over 4300 unique visitors per minute use Amazon, according to NBC News. While that is a large number, it should not defeat you, as there are multiple advantages of selling to […]
6 Annual Email Marketing Events to Boost Online Sales
As you may already know, e-mail marketing is becoming an extremely important medium for businesses to get in touch with their customers. According to a study from Campaign Monitor, e-mail marketing has been the medium generating the most ROI for marketers for ten years in a row. According to the Content Marketing Institute, 83 percent […]
eTail 101: Using Email to Gain New Customers
Email marketing still remains an essential online marketing tool. Sending targeted messages to a particular segment of the market can prove fruitful for sales and revenue streams. Not only is email a powerful tactic for reengaging loyal customers, but it can also prove effective at attracting new users to explore one’s products and services. We […]
Customer Spotlight: Mac Papers
Mac Papers is one of the largest wholesale distributors of paper and print products in the southeastern U.S. They came to us in 2014 looking for an eCommerce provider who could offer a website with a simple layout to their customers, while having a robust platform to meet their B2B needs. About Mac Papers <br […]
5 Ecommerce Tips for Selling During Back to School Season
Back to school shopping season presents a unique opportunity for eCommerce retailers to attract both new and returning customers. The National Retail Federation reports that the average household plans to spend $673.57 on back to school related purchases this year. Below are 5 eCommerce selling tips that can help your company succeed online during the […]
eTail 101: 7 Questions to Ask When Creating an Online Store
Ecommerce plays an important role in many businesses. By 2020, sales generated through eCommerce sites are expected to reach $523 billion. For those of you who service B2B industries, 52 percent of your buyers expect to make half of their purchases online by 2018, according to Meltwater. If you’ve thought about creating your very first […]
Using the 80/20 Rule for Brand Management
The 80/20 rule is used in many different aspects throughout the business world. Within marketing, 80 percent of your ROI can come from 20 percent of your actions. Think for a second about what are the best things about your business and your online presence. Are they a part of the 20 percent of your […]
Take Control of Your Abandoned Shopping Carts
Only one in four prospective customers actually commit to a purchase. Abandoned shopping carts are an issue that many online retailers face. In some cases, buyers might need to make a couple of visits to your website before making a purchase. According to Business Insider Intelligence, approximately $4 trillion worth of merchandise will be abandoned […]
Partner Spotlight: Rekko
Our partners help us create unique eCommerce experiences for our customers. Rekko Marketing Cloud‘s easy-to-use interface allows users to combine website personalization, A/B Testing, and email marketing under one roof; integrating marketing efforts into a seamless experience. Their combined tools can boost conversion rates, customer lifetime value, and revenues for 7cart customers. Boosting Your Online […]
Creating an Effective Call to Action
Do you have trouble getting leads or prospects to engage with your business? Having effective calls to action or CTAs is critical in getting potential customers to take that next step on your site, whether it’s filling out a form or purchasing a product. CTA’s are a good way to increase your sales because they […]